Guangzhou's CSL (China Southern Airlines) is in the thick of a survival battle as it struggles to accumulate points for its frequent flyer program.
The airline, which has been under pressure from rivals like Hainan and China Eastern, needs to find ways to increase its passenger numbers and generate more revenue in order to stay relevant in the market.
One way that Guangzhou's CSL could potentially improve its situation is by increasing its point accumulation rate. The airline currently offers a loyalty program called "Skytime" where passengers can earn points for every flight they take with the company.
However, the current scheme only allows passengers to accumulate up to 250 points per flight. This means that passengers who fly frequently may not be able to accumulate enough points to benefit from the benefits offered by the Skytime program.
To address this issue, Guangzhou's CSL could consider introducing a higher point accumulation rate for frequent flyers. For example, if the airline decides to offer a tiered system based on distance flown or number of flights taken, then frequent flyers would receive a larger number of points for each flight.
Another solution that Guangzhou's CSL could explore is to partner with other airlines and offer joint rewards programs. By partnering with other airlines, the airline could attract more customers and generate more revenue through joint promotions and discounts.
Overall, Guangzhou's CSL will need to work hard to improve its position in the market and attract more customers. Increasing point accumulation rates and offering joint rewards programs could help the airline achieve its goal of accumulating enough points to survive and thrive in the competitive aviation industry.